amazon jack kerouacThe company was founded in 1994, spurred by what Amazon founder Jeff Bezos called his "regret minimization framework," which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle. He began to work on a business plan for what would eventually become Amazon.com.
Jeff Bezos incorporated the company as "Cadabra" on July 5, 1994. Bezos changed the name to Amazon a year later after a lawyer misheard its original name as "cadaver". In September 1994, Bezos purchased the URL Relentless.com and briefly considered naming his online store Relentless, but friends told him the name sounded a bit sinister. The domain is still owned by Bezos and still redirects to the retailer. The company went online as Amazon.com in 1995.
Bezos selected the name Amazon by looking through the dictionary, and settled on "Amazon" because it was a place that was "exotic and different" just as he planned for his store to be; the Amazon river, he noted was by far the "biggest" river in the world, and he planned to make his store the biggest in the world. Bezos placed a premium on his head start in building a brand, telling a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world." Additionally, a name beginning with "A" was preferential due to the probability it would occur at the top of any list that was alphabetized.
Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.The company tried the United Kingdom first. “We’ve created our own fast, last-mile delivery network in the U.K., where commercial carriers couldn’t support our peak volumes,” Bezos said in his 2013 annual letter to shareholders. “There’s more innovation to come.” The timing couldn’t have been worse for the Royal Mail, which had gone public that same year. The service had seen its letter volume decline, but predicted that package delivery would make up the difference. After Amazon started delivering many of its own boxes, the Royal Mail’s package volume in the U.K. all but flatlined. “That growth has now completely disappeared because of Amazon,” says David Kerstens, a European transportation analyst at Jefferies International in London. The Royal Mail disputes Bezos’s contention that it couldn’t handle all of Amazon’s packages. It declined to comment further.
At home, Amazon cozied up to the U.S. Postal Service in an attempt to reduce its dependence on UPS and FedEx. In November 2013 the Postal Service announced it would deliver Amazon packages on Sunday. Amazon also began building a chain of sorting centers that used machine learning to separate boxes by ZIP code and hurry them directly to the proper post offices for home delivery.
None of these efforts were enough to avert the Great Failure of 2013. That November, I happened to be at the UPS Global Operations Center in Louisville, working on a piece about an executive named Scott Abell, who was known at the company as Mr. Peak because he spent his entire year planning for the Christmas rush. Abell was cordial, but his mind was clearly elsewhere as he chatted in his division’s cubicle farm. He was frustrated by what he described as a large customer’s decision to radically increase the number of packages it wanted UPS to process on the weekend before Christmas.Online giant Amazon has hit back at claims that a hacker was able to steal over 80,000 user records belonging to Kindle users from one of its servers.
On 8 July, a hacker using the pseudonym 0x2Taylor posted a link on Twitter to a data dump that appeared to consist of thousands of customer credentials – including names, passwords, email addresses, addresses and telephone numbers.
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After widespread media coverage stating the online firm had suffered a leak, Amazon has since denied the data is real. In a statement, it said: "We have confirmed that this information did not come from Amazon's servers, and that the accounts in question are not legitimate Amazon customer accounts."
Previously, 0x2Taylor claimed to have demanded $700 (£540) from Amazon to stop the publication of the information and said it was only leaked after the