Biometric audience testing experts from Danish company iMotions demonstrate the exciting applications of this technology for the screen production sector.
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In the Gear Hack series, AFTRS presents the latest in filmmaking technology; how to use it and how this new tech will impact the way we tell stories.
Thanks to iMotions for their time and assistance. Learn more about iMotions and the work they're doing across countless sectors: https://imotions.com
AFTRS is partnering with a research team from Danish Broadcaster DR to bring biometric audience engagement technology and methods to the Australian screen production sector. NBC, Netflix and AMC/Sundance currently use this approach and it has had a direct effect on the global success of television series such as The Bridge, The Killing and Borgen.
The technology tracks audience engagement in real time by capturing physical/emotional responses to screen content using GSR (Galvanic Skin Response), Eye-Tracking, Facial Emotion Coding and EEG. The testing allows researchers to see patterns in audience responses and to provide advice to commissioning editors, producers and directors on specific questions about the narrative.
In mid-2017, AFTRS plans to collaborate with the Audience Research team at DR and local industry partners to test the process on a real world drama production at fine cut stage. These research findings will be embedded in teaching and training at AFTRS and shared with industry for the development of new business models and improved screen production outcomes.
Owned buildings at another site may be used as alternate workspace if a building cannot be occupied. This depends upon the location of the building and whether the building would be affected by the same hazard that prevented use of the primary building. The alternate facility may be a viable business recovery strategy if the building can be configured with the required equipment or existing equipment can be configured to need business requirements.
Systems and Equipment.
Evaluate these systems to determine whether they meet the needs of the program. Identify and plan to overcome emergency communication system limitations such as weak radio or cellular service or areas where a warning system cannot be heard. Upgrading this critically important system may be required. Verify that these systems are in reliable working condition.
If fuel, battery backup power or batteries are required, make sure the system can run for the required time and chargers are available. Document how to operate these systems and mark the locations of controls. Make sure the information is available during an emergency. Many of these systems also require periodic inspection, testing and maintenance in accordance with national codes and standards. Train staff so a knowledgeable person is able to operate systems and equipment.
Materials and Supplies.
Be sure to compile a list of available resources using the Emergency Response Resource Requirements and Business Continuity Resource Requirements worksheets as a guide.
Preparing for an emergency, responding to an emergency, executing business recovery strategies and other activities require resources that come from outside the business. If there were a fire in the building, you would call the fire department. Contractors and vendors may be needed to prepare a facility for a forecast storm or to help repair and restore a building, systems or equipment following an incident.
The following external resources should be identified within plan documents. Include contact information to reach them during an emergency and any additional instructions within the preparedness plan.
Public Emergency Services.
Contractors and Vendors.